Not all companies have the internal expertise or resources to support a successful marketing program. They need a marketing partner who understands the complexities of database development, data mining and decision support services.

We make it easy for our clients to jump right in to a full-scale, knowledge-based marketing solution. It starts with a database of reliable, relevant and accessible data, which is critical to effective customer relationship management.

We can custom design, build and house your marketing database. We can provide analysis, tracking and decision-support data for strategic planning. We can establish marketing “data marts” that allow the segmentation of your customer database so that future marketing offers coincide with, and complement, past purchase behavior.

And we can do it all while working within your marketing budget.

Data Solutions Competencies

• Marketing Database Design & Build – Starting with a thorough inventory of available data, Genesis will work with your company to determine the business rules that will populate the marketing data mart. Because we use open architecture resources, your data does not need to conform to an existing structure. We will custom build your marketing database to meet your specific needs.
  
• Database Analysis – We survey the data to identify strengths and weaknesses, putting our years of experience to work for you. We generate in depth reports that are both meaningful and actionable. The results of our database analysis will provide the blueprint for your marketing plan and a baseline for future campaign measurement.
  
  
• Campaign Management – Through proven data mining techniques, Genesis Direct can help you to select the best prospects from your database and dynamically match them with the most appropriate marketing message. We can also develop and execute event-driven campaigns that automatically respond to changes in customer behavior or market conditions.
  


• Response Tracking and ROI Reporting – In order to “close the loop,” Genesis Direct provides in depth post campaign analysis reports that can include response rate, fully allocated cost per sale, and return on investment. Not only do we evaluate the campaign as a whole, but leverage the opportunity by tracking sub-segments within the campaign. This discovery of hidden response groups can have a positive impact from marketing to branding, product offer to product design.

With a focus on timely and meaningful communications, Genesis Direct has the knowledge and expertise to help your company establish and maintain successful marketing programs.