Details, Details, Details…
At Genesis Direct, we take the details very seriously. What may seem like a routine data processing task is the perfect opportunity for us to show you what makes Genesis anything but routine.
Successful marketing campaigns include quality data processing, based on an understanding of your overall marketing objectives. Not only do we recognize and remedy data problems, but we also include an “added value” component to take your marketing initiatives to the next level.
In processing your marketing files to USPS standards and beyond, we’ll ask insightful questions, provide viable options and develop customized solutions to maximize the opportunity at hand.
Data Processing Competencies
- File Merge / Purge – The concept is simple; the execution is not. Genesis offers a proven library of matching logic along with custom-match algorithms for tougher data challenges. We have the ability to set retention hierarchies so that duplicate records in your most expensive lists are the first records dropped. We provide detailed reporting of the intersection between all lists or source codes within a single list.
- Variable Data Appending – We have the expertise to execute complex match logic, such as the joining of marking records to a table of variable data according to associated business rules. We then report exceptions for additional research.
- Field Parsing and Standardization – Think files to be merged must be in the same layout or format? Genesis has the conversion tools that make file and data standardization a non-issue. Tell us how you want the data to look and we’ll deliver.
- Standardization Techniques – We believe in the importance of getting it right. Genesis meets all standardization requirements of the USPS and your punctuation, uppercasing and lowercasing requirements.
- Appended Data Attributes – Genesis can accurately append data attributes to your marketing files, such as phone number, home ownership status or other common attributes, to provide an added level of segmentation and data analysis.
- Distance Calculations – Let us help your customers find you. Using latitude and longitude coordinates, we can calculate the distance between two points and select the company location closest and most convenient to your prospect’s address.
- NCOA Processing – We’ll keep track of your customers and prospects as they move with National Change of Address (NCOA) processing allowing your data to always remain up to date.
Keeping a sharp eye on the details is just another way Genesis Direct goes above and beyond for our valued customers.
